Launch of a Large-Scale National Advertising Campaign for the Nobazit®

Pharmaceutical company JSC Avexima is launching a large-scale national advertising campaign for the NOBAZIT® brand on television in the Russian Federation and online with a new creative concept.

The new commercial «They Flew Away» demonstrates the main advantage of the drug NOBAZIT® in a nontrivial and vivid way: its antiviral effect.

The campaign includes national TV channels (Perviy Kanal, Rossiya 1, TNT, STS, Channel Five,  Ren TV, TV-3, Pyatnitsa, Muz TV, Yedinyy Reklamnyy Kanal), sponsored integration into the program «O Samom Glavnom» («About the Most Important»), the «Weather Forecast» segment of the Vesti program on the Rossiya 1 TV channel, as well as omnichannel placement online across the most popular platforms (YouTube, Mail.ru, Ok.ru, Facebook, Instagram, Vk.com, the VGTRK media group network).

Regions: The entire territory of the Russian Federation.

NOBAZIT® is a novel antiviral drug for the treatment of influenza and other  acute respiratory viral infections (ARVI): it blocks viruses, boosts immunity, and helps increase the body's resistance to viral infections.

The efficacy of NOBAZIT® has been studied and clinically proven.