13 April 2026

Avexima Presents Digital Project «Tournaments» at Bitrix24 Conference


Avexima's digital project was presented at the «Bitrix24 Enterprise Case Conf» event. The solution aggregates data on business performance indicators of employees participating in corporate tournaments focused on achieving sales plans and is aimed at fostering a culture of achievement.

Previous versions of the project («Tournament 1.0» and «Tournament 2.0») had certain limitations in data handling. During the implementation of "Tournament 3.0" based on Bitrix24, a modern high-performance database and technology providing instant access to information were introduced. As a result, data processing speed increased, and participants gained access to real-time performance metrics. This ensured maximum transparency and clarity of the final rankings.

«We have turned the tournament from a formal competition into an effective motivational tool. This has allowed us to build a culture of achievement and increase employee engagement in the workflow», noted Yulia Markova, Head of the Personnel Department at Avexima.